Mobile payments firm, Fortumo, has partnered with digital gaming marketplace, Kinguin, to allow Swedish consumers to buy games from Kinguin and easily charge the payments to their mobile operator bill. The payment option is available to all subscribers of the mobile operators Telia, Tele2, Telenor and 3.
Carrier billing allows any mobile device owner to charge payments to their monthly phone bill or deduct the payment from their prepaid SIM card. Instead of entering personal information about themselves and their bank card as with credit card payments, users can simply confirm each payment with a PIN code sent to their device. This means the payment solution offers a more convenient and safer checkout experience for consumers, while increasing conversion and revenue for digital merchants.
Thanks to its simplicity, carrier billing is one of the most popular payment methods for gaming in Sweden. According to SuperData Research, its share in digital gaming purchases in Sweden is 10% and in Western Europe, 13.6%. Additional data on carrier billing in Sweden and other countries in the Nordics can be found from Fortumo’s recent market report.
Kinguin used its existing integration with Fortumo’s Hosted DCB payment product to launch the managed service which manages the compliance, localization of checkout flows and relations with mobile operators on behalf of all merchants.
Customers love direct carrier billing because it’s easy and convenient. Now we are able to offer this new payment system for Telia, Tele2, Telenor, and 3 customers, through our partnership with Fortumo. We have partnered with Fortumo successfully on direct carrier billing in other regions, and we expect the same for the Swedish market
Faheem Bakshi, Head of Payments for Kinguin
Digital gaming now generates more than $100 billion in revenue annually and shows no signs of slowing down. Carrier billing helps companies in the gaming industry accelerate their growth by making payments available to anyone with access to a mobile device. Kinguin is one of the most innovative companies in the gaming marketplaces industry and we are excited to help them grow further in Sweden.
Andrea Boetti, VP of Global Business Development, Fortumo