Amazon & Tata Sky launch bundling in India with Fortumo

Mobile technology firm, Fortumo, has launched a bundling solution for Tata Sky Binge (a platform that brings digital content from multiple apps on to your TV) and Amazon Prime.

Subscribers will get three months of Amazon Prime access courtesy of Tata Sky, including unlimited free and fast shipping and unlimited access to movies and TV shows with Prime Video, Prime Music and Prime Reading at no additional cost.

After the first three months access the subscribers can continue with Amazon Prime at ₹129/month on their Tata Sky bill.

The bundling solution was delivered to Tata Sky by Fortumo using its Trident Bundling Platform. The platform allows mobile operators, Pay TV and broadband providers to launch promotional offers with external digital services in a scalable manner. Recently, the Indian mobile operator used Fortumo’s platform to deploy Amazon Prime offers to its subscribers.

Enabling access to unique digital content gives telcos the opportunity to differentiate from their competitors, increase customer loyalty and lifetime value. Customers in turn get to benefit from high quality digital content such as Amazon Prime Video and the best e-commerce experience with Amazon Prime. Fortumo’s solution makes it quick and simple to launch such partnerships and we are excited to be helping Tata Sky in introducing Amazon Prime to a new audience.

Andrea Boetti, VP of Global Business Development at Fortumo