Cloud communications software and solutions provider IMImobile, has released a unified RCS Messaging API alongside its low-code toolset, in its enterprise cloud communications platform, IMIconnect, to drive the adoption of RCS business messaging by enterprises.
Rich Communication Service (RCS) is widely touted as the evolution for SMS to deliver rich customer experiences to today’s digitally savvy consumers. According to Mobilesquared, there will be 1.01bn people using RCS messaging across 168 mobile operators globally by the end of 2019. This is expected to grow to 3.23bn across 486 mobile operators by the end of 2023.
With the release of its unified RCS API in the IMIconnect platform, enterprises can rapidly design, build and launch RCS messaging journeys with the low-code, drag and drop workflow builder. The unified RCS API reduces the complexity of integrating with multiple carriers whose implementations often differ in areas such as authentication, media management and response processing.
The RCS API provides the ability to perform capability lookups, send messages (including rich cards and carousels), receive messages, process customer actions and typing indicators as well as supporting Universal Profile (UP) 2.0 version of the GSMA specification. For devices and carriers that do not support RCS, IMIconnect enables an automatic fall-back to other channels such as SMS or MMS, therefore ensuring deliverability of critical communications.
Interactions between businesses and consumers are increasingly shifting to messaging channels. Our unified API and drag-and-drop tools allow businesses to easily incorporate RCS into their communications strategy and rapidly deliver richer, interactive customer communications enabled by AI-powered bots and human agents seamlessly working together to create a frictionless customer experience.
Sudarshan Dharmapuri, SVP Product Management, IMImobile
Customers such as Hermes, DPD, Pizza Hut, Shell and Barclays that have used IMImobile’s unified RCS Messaging API will be showcasing their RCS Messaging experiences at the GSMA Mobile World Congress in Barcelona from 25th to 28th February.