Fortumo and OLX launch direct carrier billing in Poland for classified ads

 Mobile technology company Fortumo and the leading Polish classifieds platform are today announcing a direct carrier billing partnership. Consumers can now easily increase the visibility of their ads on OLX.pl by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus and T-Mobile in Poland.

On the OLX.pl platform, consumers can increase the visibility of their classifieds through premium features such as highlighted ads and personalized pages. When paying for these features with carrier billing, consumers simply need to enter their phone number and confirm the payment with an SMS-based PIN code. Compared to credit card payments, carrier billing provides a shorter checkout flow as users do not need to enter any personal data during the payment process.

In Poland, where the carrier billing solution was launched, 70% of people have a smartphone while only 16% of people own a credit cardThis creates a challenge for B2C merchants as a large portion of their user base is unable to make online payments. Carrier billing solves this issue by allowing any prepaid or postpaid mobile user to make payments through their mobile operator bill.

Additional data on carrier billing in Poland and other countries in Central & Eastern Europe can be found from Fortumo’s CEE market report.

OLX operates in the high growth markets where card penetration is rather low, and people prefer to pay using local payment methods. Carrier Billing helps us cater for all our customer segments and provide our users with a payment method they are able to use. 

Floriane Gramlich, Director of Payments and Monetization Products at OLX

Online marketplaces make it quick and easy for consumers to buy and sell items. Carrier billing supports this simplicity by providing merchants with a payment solution that increases their conversion and brings more paying users on board

Andrea Boetti, VP of Global Business Development at Fortumo