Eligible customers can select a bundled subscription to Pandora Premium to add to their plan. With Pandora Premium, users can search and play any song or album, with unlimited skips, replays, no ads, higher quality audio, offline listening, the ability to create playlists, and access to Pandora’s newly launched Personalized Soundtracks.
AT&T customers are the first to receive the Pandora Premium offer.
The past few years have seen a major change in how people access entertainment, with a dramatic shift toward online streaming services. According to the Recording Industry Association of America (RIAA), the majority of the 16.5% rise in music revenue in the US in 2017 is due to music streaming services and the paid subscription model.