EYE Moves: Optimizely appoints Alasdair Henderson as UK MD

Digital experience optimisation firm, Optimizely, has appointed Alasdair Henderson as UK General Manager to accelerate the company’s growth in the region. With over 20 years of experience in the technology industry, Henderson will be responsible for building on Optimizely’s success in the UK market.

Henderson has spent the last 17 years in Silicon Valley and is returning to the UK to join Optimizely and grow its market opportunity. During his time in San Francisco, Henderson ran and grew the Western US market for British software company, QAS, which was acquired by Experian in 2004. Throughout Henderson’s tenure, he successfully secured high profile deals and significantly increased revenues.

In his new role at Optimizely, Henderson will be squarely focused on helping businesses accelerate innovation through experimentation, replacing digital guesswork with evidence-based results.