Location data technology firm, Blis, has announced that it is the first company to embrace independent data verification from Location Sciences via its Verify product which validates the accuracy of the location data in mobile advertising.
Across digital, brands are looking for greater transparency to ensure they deliver the most impactful and effective campaigns, especially in programmatic where there is a vast difference in quality levels. Advertisers are now accustomed to viewability and brand safety metrics. The Blis partnership with Location Sciences ads a transparency layer around location ensuring the integrity of the data meets requisite standards of accuracy for Blis’ global client base.
Transparency and data accuracy are at the core of our business, underpinning everything we do. Our proprietary technology, Smart Pin, filters out over 80% of the data received because it doesn’t meet our quality and accuracy standards. Our clients turn to us for high-quality data to better understand their customers and drive engagement and sales. Being independently recognised by Location Sciences, both for location data and signal quality accuracy, adds a valuable layer of impartial authentication for our customers.
Greg Isbister, CEO, Blis
Together with Blis, we are taking the lead globally in terms of bringing transparency to location data. In a market where suppliers can all claim to be experts in location, it’s our experience that the best are the first to embrace independent verification. The adoption of Verify is testament to the quality of Blis’ platform and the data achieved near perfect scores (99%) in our tests – once again showing that quality and accuracy in this sector can be achieved. Blis’ confidence in its data further demonstrates the open and honest approach it takes with its customers.
Mark Slade, CEO, Location Sciences