The annual festive shopping season is ramping up and the so-called ‘Singles’ Day’ is poised to kick it off on a high note. App Annie predicts Singles’ Day (11/11/2018) popularised by Chinese e-commerce giant Alibaba, will not only be the largest day for consumer spend in history, but will set new mobile commerce records globally.
Total consumer spend is forecast to surpass $32 billion and mobile sales will contribute the lion’s share of that figure.
Last year, Alibaba made a concerted effort to expand Singles’ Day into Western markets. In fact, Singles’ Day 2017 was the largest day for worldwide shopping app downloads and AliExpress, in particular, saw a strong surge of app downloads in the US and the United Kingdom. It is this expansion into western markets, coupled with strong domestic demand in China, that leaves Alibaba’s Singles’ Day 2018 poised to go down in history as the most lucrative shopping day yet.