Where “digital transformation” once dominated corporate strategy, mobile is now the linchpin. However, mobile is relatively new in the scheme of modern commerce. As a result, mobile strategy can feel uncertain and undefined. Luckily, App Annie is here to help. We have put our nine years of market-leading mobile tenure to work and identified the key strategies you need to know to win on mobile in one definitive guide.
Featuring analysis by Simon Kemp, a world-renowned digital expert, our report gives you clear insights into social, e-commerce, and mobile usage around the world.