Adjust acquires attribution analytics tool, PartyTrack, enters partnership with Adways in Japan

 Mobile measurement and fraud prevention firm, Adjust has entered into a new strategic partnership with Japanese mobile marketing agency Adways. The partnership includes the acquisition of Adways’ attribution analytics tool, PartyTrack, and will further cement Adjust’s market position in Japan.

Headquartered in Tokyo, Adways has global operations across Asia, including in China, Taiwan, and South Korea. Through its partnership with Adjust, Adways plans to provide high-quality analytics tools and services, including Adjust’s measurement and fraud prevention solutions, to its digital advertising customers.

Adjust entered the Japanese market in 2014, and since then has seen tremendous growth – quickly rising to become the country’s industry leader for attribution services. Japan is now one of the company’s fastest-growing markets, alongside China and the US. Today, Japanese companies including Rakuten, Gunosy, LINE, Mercari and hundreds of others use Adjust’s services to improve their mobile marketing performance.

eMarketer forecasts that mobile ad spending in Japan is estimated to reach $11.8 billion by 2022 – 74.5% of the country’s total digital advertising spend.

Adways and Adjust share a common vision: to unify advertisers’ marketing activities and offer best-in-class solutions to our global client bases. I’m delighted to start working together with Adways and look forward to growing our long-term partnership.

Naoki Sassa, Country Manager Japan at Adjust